Thursday, July 3, 2008


In his treatise Il Cortegiano, Baldassare Castiglione outlined his conception of the complete personality - manners, taste, corporal vigor and a disposition that favors anonymity. Currado Malaspina famously quipped that The Courtier was the West’s first self-help manual.

Throughout the years, Currado has become increasingly obsessed with man’s preoccupation with advice. It struck him that regardless of the culture, the ideals propagated by elders, kings and philosophers never seemed to apply to him. He took no pointers from Plato, no direction from Demosthenes and between Oprah, Deepak and Dr. Ruth there were no recommendations worth considering, even as a temporary experiment in human conduct.

Several years ago, Currado the Jester decided to create a compendium of all worldly wisdom, compressed, distilled and fully illustrated on conveniently sized post-its, so that these behavioral reminders could easily be affixed to notebooks, laptops and refrigerators.

He started with the grossly over-rated Ten Commandments, zeroing in on the first two, which he found particularly inconvenient to the artist’s vocation.

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